Twenty years, no fluff
Resume
, unfiltered.
Everything that led to Dandy Strategies — the categories, the numbers, and the specialization that came out of them.
100%+
User growth
$15M+
New revenue
40%
Member revenue growth
$2,600
Caught in a billing audit
Where it came from
Principal / Founder
Dandy Strategies · 2024–Present
Fractional CMO for ecommerce and service brands — growth, subscription systems, and AI-operated marketing infrastructure, end to end.
Global Product Manager
VS Media · 2020–2023
Led cross-functional global product teams (up to 18 people, four continents) for one of the internet’s highest-trafficked live-streaming platforms. Launched 0→1 creator tools; drove 30% growth in creator sign-ups and 45% growth in customers through influencer/affiliate strategy.
VP, Marketing & Product
Cybernet Entertainment · 2014–2019
Ran brand, marketing, PR, events, and ecommerce for a 23-person team inside a $4–5M annual budget. Diversified revenue to 30% of total profit, drove 100%+ YoY new user growth and 40% YoY new member revenue growth, and closed $500K+ in new media deals.
Brand & Marketing Director
DOWN · 2013–2014
Owned brand and launch marketing for a consumer dating app; ran 50+ live user-research sessions that shaped the product roadmap.
Product Marketing Manager
Various dating & live-streaming platforms · 2011–2014
Grew member LTV 20% and cross-brand marketing revenue 40% through data-driven testing and channel development.
Marketing Director
Q. Digital (GayCities.com / Queerty.com) · 2008–2011
Grew GayCities.com into the largest LGBTQ+ travel site online; scaled reach past 10 million monthly views after the Queerty acquisition.
Earlier
Cubik Media, PlanetOut · 2006–2009
Early reps in PR, lifecycle retention, and digital ad sales for LGBTQ+ media — where the “figure out the hard category” instinct started.
Education
San Francisco State University
B.A., Communications Studies.
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